Telecommunication has changed drastically in the past decade. The main proponent of this change has been Voice over Internet Protocol (VoIP) which has allowed for traditional phone systems to converted to a digital system that has positively impacted the business environment. One of the main benefits VoIP brings businesses is a sheer number of features that don't normally cost extra.

Here are five VoIP features offered by many providers that small to medium businesses will benefit from.

1. Voicemail/call forwarding Many smaller businesses simply can't be open 24 hours. This means that there will be time where you or your employees are unable to answer the phone. Most industry leading VoIP providers offer the ability to convert phone messages into emails, which could be a great help to your business.

A good VoIP solution will also provide you with a voicemail system and a feature called Find me/Follow me. This is a call forwarding feature that allows users to receive calls regardless of their location or phone number. This makes it easier for you and your managers to be reachable when they are outside of the office, especially if calls can be forwarded to their mobile phone.

2. DND DND, or Do Not Disturb is an important feature for those who work with clients on a regular basis. When you are talking to a client, the last thing you want is to be interrupted by a phone call as it can make you look unprofessional.

Many VoIP systems actually offer advanced DND features like the ability to send calls to voicemail, or transfer to another colleague who may be able to answer the call at the press of a button.

3. Conferencing You can pretty much guarantee that you will need to eventually make a conference call. Some managers and owners may even make this type of calls on a regular basis. The best VoIP systems go further than just supporting conference calls, they also enable users to send files, chat messages, collaborate on calendars, share presentations and even desktops. This is often called Unified Communications by many vendors.

4. Auto Attendant This feature gives your business a bigger footprint by allowing you to setup multiple numbers in local areas, and have a menu system like many large companies. This means you can setup a system where a caller can easily get into contact with different departments, or even a live operator.

Some users don't like this feature because they see it as an impediment to immediate customer service - think of the last time you had to navigate a menu system over your phone? It really comes down to the preference of your company.

5. Call Recording If your company operates in an industry that is regulated, you may need to record calls. Or, you may want to record calls to track customer satisfaction and questions. Regardless of your need, a good VoIP system will allow the user to easily record calls, often at the click of a mouse, and store them in an audio format that can be easily replayed later.

These are just five of many features offered by many VoIP providers. If you are looking for a new telecommunications solution, contact us today to see how we can help.

Social media has been around, in one form or another, for more or less a decade now. It's kind of hard to believe the change it has brought, some even find it hard to live without. While many services have come and gone, there are a few that have real staying power. The newest being Pinterest, which has recently been redesigned. This redesign also introduces two new features businesses could benefit from.

Here's a brief overview of the new features introduced with Pinterest's recent layout changes.

How to get the new layout

Before you can use these features, it would be a good idea to upgrade to the new layout. While, like other social media services, this will be happening automatically over time. Unlike other platforms, the new layout is available for all users to switch to when they feel ready, however when you switch to the new layout, you will not be able to go back to the old one. Here's how you can switch:

1. Log in to Pinterest.
2. Hover your mouse over your profile/business name at the top-right of your profile.
3. Click Switch to the New Look.
4. Select Get it Now. Note: If you press this, you likely won't be able to switch back to the old layout.
5. Press Okay from the Welcome to your new look! pop-up window.

When the new layout loads, you'll notice that the pins are bigger, the category button has been moved to the left side of the profile beside the Search bar. You'll also notice that the comment button has been moved from the pins, you can access it by clicking on the image. On top of cosmetic changes, two useful functions that businesses will find beneficial.

Discovery

Now, when you look at an individual pin (click on the image), you will notice a number of changes.

• You can see all pins on the same board.
• You'll also see pins from the same website. For example if you pin something from a restaurant, you'll now see similar pins from the same website.
• Most importantly, you'll now be able to see what other people have pinned along with the same image.

This will make it easier for users to discover what other people are pinning. For your business this means potentially higher exposure. Think of this as something similar to the way Facebook works: If a person likes you, the chances of this like showing on their friend's profile, and that friend visiting your Page is higher. It's kind of like easy brand exposure.

Analytics

Arguably the most useful feature added recently is Pinterest Analytics, which allows you to see if your pins are being clicked on or shared, and the general success of your activities. This will go a long way in helping you determine the overall success of your Pinterest oriented efforts.

The main caveat with this is that your profile/business's website needs to be verified and connected with your profile. If you have an unofficial Pinterest account, you can change it to a business one by:

1. Logging into your Pinterest account and going to business.pinterest.com.
2. Pressing Convert your existing account and choose your type of business.
3. Entering the relevant account information like the name of your business, address and website.
4. Agreeing to the new Terms of Service.

If you would like to have a new username or account simply go to http://business.pinterest.com/ and press Join as a Business. You will be asked to set your account information, username, etc. You will need to verify your account which will involve you having to download a file and upload it to the server that hosts your website. We, or your web hoster can help you with that.

After your account is verified, you will notice that if you hover your mouse over your account name a drop-down list should pop up with Analytics being about half way down. Click on that to be taken to the section.

This section will display a bunch of graphs including:

• The number of daily pins and pinners on your site.
• The number of re-pins you have done.
• How many times your content has been repinned.
• The number of clicks and website visits.
• The most clicked and repinned pins.
• The number of times your pins have been seen.

Overall, Analytics is a useful tool that will give you a clear picture of what is working and what isn't. If you pinned a picture of a dog and noticed that it got zero pins while another got hundreds, it may be a good idea to create/look for more similar content.

If you are looking to integrate Pinterest into your business's social media strategy or would like or learn more about how to use the service, please contact us today.

 

When it comes to running a business there are a few integral components you need in order to have a chance at being successful. One of those is a phone number. This means you also need a phone and infrastructure to support it, which can be quite costly to implement. One alternative is to use a digital phone system - Voice over Internet Protocol (VoIP).

The question many business owners ask is: Can it bring any benefits to my business? In short, yes, it can. Here are five benefits of VoIP.

1. Automation Most VoIP systems can be easily configured to route calls to numbers without the need of an expensive switchboard. This means that you could route calls to your mobile phone when you are out of the office.

Any good phone system offers callers the ability to leave messages. Some VoIP systems can take voicemail messages and turn them into emails, which makes it easier for you to track and reply to these messages.

2. Larger appearance Solid VoIP systems allow you to have different numbers that can route into one branch. For example, if you have a presence in four states, you can set a local number in each state and when users call, they are automatically routed to your office.

By having a local presence, many customers will think your business is bigger than it really is, and may be more trusting. Similarly, you can also assign numbers to different 'departments' that get routed to one phone. This is a great way of making your company seem bigger and more reliable.

3. Features With most traditional phone services, you have to pay extra for features like all display, extra numbers, call monitoring, etc. VoIP systems often include these features and more at little to no extra cost.

4. Savings As VoIP uses your Internet connection, calls are not geographically routed which means that a phone call that would normally be considered long distance, isn't on VoIP. This translates to lower phone bills. These systems don't require complex infrastructure and wiring that traditional phone systems do. Existing phones can be easily integrated into VoIP systems with a small piece of hardware, meaning you won't need to invest in new hardware.

5. It's scalable It is easy to add numbers and phones to any VoIP system. This means that when you hire new employees, you can quickly (often in as little as three minutes) and easily assign them a number and a phone at little to no cost. This means that as you grow, the system grows with you.

If you are looking to update your current phone system or save money, please contact us today. We may have the VoIP solution that fits your business needs.

One common business term thrown around with relish is overhead. In business this is usually known as ongoing expenses incurred in operating a business. This operating expense is something all companies have, and in tight economic situations it's often one of the first costs managers try to decrease. One form of overhead not often looked at is printing costs. These can be extraordinarily high, but are also easy to decrease.

Here's six ways to cut printing costs.

1. Print double sided - While printer paper isn't overly expensive - an average of USD$8 per ream (for 500 sheets of non-recycled, multipurpose paper) - many companies only print on one side. This really adds up over a year, especially if you have more than one printer or print large documents on a regular basis. To save money, set your printers to print on both sides of the page. This will cut down the amount of paper used and waste generated. Just be sure to put page numbers on the documents so readers know it's double sided.
2. Lower print quality - Most printers can print at various quality levels. Higher quality means it's easier to read, but uses more ink. If you are printing out memos or other inter office documents, you probably don't need high, or even medium quality. Low quality is still readable and will save you on ink costs.
3. Print in black - Ink is by far the highest cost of any printing job, and supplies always seems to deplete quickly. To save money set up your printers to only print using black ink, which is about 30% cheaper than color ink.
4. Implement print quotas - Nothing makes an environmentalist cringe more than seeing a 100-page PDF freshly printed, and lying in the recycle bin because someone accidentally printed the whole document instead of just one page. Not only is this bad for the environment, it's also bad for your costs. One way around this is to use quotas. Many new printers allow you to assign computers or people IDs which you can set limits on. This will encourage employees to think twice before printing.
5. Go paperless - With the introduction of cheap cloud storage and collaboration services, the paperless office has become mostly viable. Granted there are some aspects of business, like shipping waybills, receipts, payslips, etc., that must legally be printed, but you could move non-essential documents onto cloud storage. This is a great way to reduce printing costs, while simultaneously fostering a sharing and collaborative office environment.
6. Work with managed print services - If you find that printing costs are skyrocketing, why not work with a managed print services provider? The vast majority often charge a flat fee and will take care of your printers and often your ink too.

Unless you adopt massive changes e,g., completely getting rid of all printers, you won't see huge savings from reducing printing costs. However, every little bit counts towards the bottom line. If you're looking for a managed print services company or for more ways to reduce your IT costs, please contact us today.

When it comes to running a business there are a few integral components you need in order to have a chance at being successful. One of those is a phone number. This means you also need a phone and infrastructure to support it, which can be quite costly to implement. One alternative is to use a digital phone system - Voice over Internet Protocol (VoIP).

The question many business owners ask is: Can it bring any benefits to my business? In short, yes, it can. Here are five benefits of VoIP.

1. Automation Most VoIP systems can be easily configured to route calls to numbers without the need of an expensive switchboard. This means that you could route calls to your mobile phone when you are out of the office.

Any good phone system offers callers the ability to leave messages. Some VoIP systems can take voicemail messages and turn them into emails, which makes it easier for you to track and reply to these messages.

2. Larger appearance Solid VoIP systems allow you to have different numbers that can route into one branch. For example, if you have a presence in four states, you can set a local number in each state and when users call, they are automatically routed to your office.

By having a local presence, many customers will think your business is bigger than it really is, and may be more trusting. Similarly, you can also assign numbers to different 'departments' that get routed to one phone. This is a great way of making your company seem bigger and more reliable.

3. Features With most traditional phone services, you have to pay extra for features like all display, extra numbers, call monitoring, etc. VoIP systems often include these features and more at little to no extra cost.

4. Savings As VoIP uses your Internet connection, calls are not geographically routed which means that a phone call that would normally be considered long distance, isn't on VoIP. This translates to lower phone bills. These systems don't require complex infrastructure and wiring that traditional phone systems do. Existing phones can be easily integrated into VoIP systems with a small piece of hardware, meaning you won't need to invest in new hardware.

5. It's scalable It is easy to add numbers and phones to any VoIP system. This means that when you hire new employees, you can quickly (often in as little as three minutes) and easily assign them a number and a phone at little to no cost. This means that as you grow, the system grows with you.

If you are looking to update your current phone system or save money, please contact us today. We may have the VoIP solution that fits your business needs.

Facebook has become one of the main ways people communicate. You can post on people's Walls or send them messages using Facebook Messenger. This, in and of itself is pretty impressive, but what's lacking is the ability to call people directly from Facebook Messenger. With the number of people accessing Facebook from their phones nowadays growing more than accessing via a browser, this feature is highly requested.

In early January Facebook announced that they had started testing free calling to contacts over Facebook Messenger. This feature was tested in Canada for all users with an iPhone, and turned out to work well. So, in late January Facebook rolled this out to iPhone users in the US as well.

This new service uses VoIP (Voice over Internet Protocol) technology, commonly found in many business's phone systems, to offer users in Canada and the US the ability to call other Facebookers using the Messenger app for free.

Calls can be made via your data connection or over Wi-Fi on your iPhone. No love for Android as of yet, but we are sure it's coming soon. If you use the Facebook Messenger app, you should be able to use it now. You can call other users by:

1. Opening the app (or download, install and open it from here) and find the person you would like to call.
2. Tapping on their name to start a conversation.
3. Pressing the "i" button in the top right of the conversation windows and selecting Free Call.

The user you are calling will see a notification on their phone similar to the one when you get a phone call over your cell network.

Will businesses benefit? It's hard to say whether businesses will find this feature useful at this time. If your employees use iPhones, and are often in an area with poor cell service but a decent data connection, this is a free way to stay in touch.

This could also prove a good way to deal with public complaints on your Facebook page. You could encourage the person to take the complaint offline and talk to them, as long as you both have an iPhone.

In reality however, most businesses will likely not use this feature at this time. However, there is a good chance that Facebook will release more business oriented calling features in the future which could give you another way to contact clients.

What do you think? Will you or your employees use this feature? Let us know, and if you have any questions about VoIP, please contact us today.

One of the constant struggles business owners and managers face is achieving a point of minimized costs and maximized profits. This strive has led to many to look at technology as one of the keys of reaching this, but they have no idea how to go about it. That's why we have developed a three part article on ways you can maximize your tech resources.

The first part of the article focuses on maximizing the IT resources you already have.

1. Be the outside thinker The problem with many managers and business owners is that they tend to focus too closely on one or two key business elements. When it comes to technology this often means using only small parts of the technology available, while other parts are underutilized.

Therefore, it's important that you take a step back every now and then and really look at the tech you currently use. This can be hard to do, especially when you are so invested in a business. It's a good idea to consult with an advisor like a Managed Service Provider who knows how to get the most out of existing technology.

A lot of times outside help can really pinpoint areas where you can improve efficiency or reduce operating costs. In turn, this helps improve, or at the very least stabilize, your bottom line.

2. Always be looking around What we mean by this is: Be proactive. Technology and related systems are always changing and advancing. Managers and owners who aren't aware of the technological changes around them might see lower profits. This doesn't mean just looking at your physical technology, it pays to look at systems related to the Internet too.

Take for example social media. It's not going away and has been proven to be an effective marketing tool. The only problem is the service that's popular today may not be so next year. To get the most out of a system like social media, you need to understand and be aware of it.

If you keep your finger on the pulse, you'll be more informed about what's going on, what's coming up and what to do about it. If you spot something that you think will benefit your company, take the steps to integrate it. The interesting thing about most new technical advancements is that they are focused on making existing systems more efficient.

Don't just be looking externally either, it pays to look at what tech your employees are using the most and why. If you encourage them to be open and showcase their ideas you'll be surprised at what they come up with.

It's being aware of both internal and external trends that can help you identify the next big opportunity to further your bottom line.

3. Facts should determine actions This can be a tough thing to do, but facing the facts and current situation is incredibly important. If you don't know where your company is at in terms of what technology is used, then any decisions you make won't be effective and could end up harming your company. It's a good idea to conduct an audit of your current systems.

What to audit:

1. How many computers you have vs employees.
2. What software each employee uses.
3. How and what staff use the computers for.
4. Level of technical integration of current technology.
5. What systems and programs are used most often.
6. Operating costs of technology.

There are many different aspects you can look into. You are basically looking to get a picture of where your company currently stands and if there are any systems/processes you could be doing better, or getting rid of. If you find problems you can take steps to fix them, or if you need help, contact us.

Many countries' economies are facing uncertain times. Growth in China has slowed, the US is facing a fiscal cliff that could ruin the US economy and any relient economies associated with it. It's in these uncertain times that many companies are doing more with less and when it comes to IT, this means budget cuts. When these need to be made, many companies will look at cutting service contracts, something that may come back to haunt them in the future.

Below are five of the more common issues businesses face when they decide to allow IT service contracts to lapse.

1. Increased response and resolution time - The way almost every company works is they provide support to paying customers before they provide support to others. If your systems bought from a vendor three years ago crash, and you didn't renew the support contract, you will be facing prolonged downtime and potentially high replacement costs which could be detrimental to your business.
2. Poor implementation of updates - One of the main jobs of the IT provider is to ensure that all systems are up-to-date, or at the very least are running the same version of software as other systems. Without this valuable service, it is almost guaranteed that users will be running different software versions which could pose security and integration risks.
3. Lack of diagnostic and analysis tools - IT providers often utilize robust diagnostic and analysis tools that can help determine what issues are causing problems. On the other end, many IT service companies are set up to be proactive, and will usually look for and fix potential problems. This business model minimizes downtime, which can be hard to do without a costly internal IT department.
4. Reactive support - The proactive nature of many IT service providers really helps, but when you don't renew contracts, your service will likely go from proactive to reactive. Meaning you likely won't know anything's wrong until it really goes wrong. So instead of systems being down for an hour for monthly maintenance, they could be down up to a week or longer. This is something no business wants.
5. Increased hardware overhead - With a good service provider, your systems will last longer. This equates to lower hardware overhead over a longer period. Without them, companies will often see higher overhead due to having to replace equipment more often.

Yes, we agree, it can be hard to justify paying what seems like a high monthly fee to keep your systems running, especially in this difficult financial climate. However, the potential of both lost revenue from crashed systems and replacement costs often make IT service providers an integral and valuable part of your technical systems.

If you're facing budget cuts, why not talk to us, we may be able to work with you to develop a plan that meets both your needs and budget.

New Year is always exciting. It's an opportunity to look back on the past year and reflect on what you did right and wrong. It's also perfect timing to look forward at what the year ahead brings. One thing businesses should look into is what 2013 will bring in terms of social media. One of the easier ways to do this is to think about which social media trends will be popular.

Social goes mobile The way people view information is changing thanks to increasing adoption of tablets and mobile devices. The adoption rate is forecasted to rise in 2013, with the number of users who view your content on mobile devices soon overtaking those using a more traditional browser.

Because of this, the use of web technology that resizes text, images and other content to any screen size, will become even more popular. What this means for social media managers is that you will need to keep mobile users in mind when developing content and ensure it can be easily viewed on tablets and smartphones.

Visual marketing Visual marketing is the use of video, images, infographics, etc. to get your message across to your target audience. The key to this type of marketing is that it enhances brand memory, recall and identity.

Social media sites like Pinterest, Instagram and Facebook, are perfect platforms that, with effective use, can create an awareness that resonates with target groups, creating increased engagement.

While this marketing concept isn't new, you can expect to see more companies focusing on developing more content that's visual in nature throughout the next year and beyond.

Content marketing (B2B) When it comes to B2B marketing on social platforms, companies have been using content as the main brand driver. This takes many forms, including: Papers, ebooks, infographics, webinars, etc. For example, infographics have proven to be valuable tools in increasing brand awareness. Most companies are well aware of this and it's hard to find a business that doesn't have some kind of content on their website.

In 2013, you can expect to see many enterprises turning to social media platforms like Pinterest, Facebook, Google+, etc. to develop and share content. Couple this with an increase in visual content and there will be an increased trend for smart marketers to develop engaging posts that are also visually appealing.

Google+ is a Google must Google is playing the long game with it's social media platform, Google+. While it currently isn't anywhere near as popular as Facebook, Google is making changes to the platform and turning the service into a central hub for managing your online presence - when it comes to Google that is.

Last year, Google rolled out a number of services, such as Local, into Google+. This forced businesses with a Google presence to use this service to manage it. This trend will likely continue over the next few years, with the slow release of valuable services that are exclusively for Google+ users and force users to switch to them.

In other words, for companies using Google's services: Google+ is a Google must.

Facebook remains king. For now! Despite a disappointing IPO last year, Facebook is still #1 when it comes to social media. This likely won't change in the near future. Facebook is well aware of this and will continue to take steps to keep users.

We can expect Facebook to introduce a premium version of Pages, along with increasingly powerful analytics tools. Alongside this, their mobile advertising service will likely mature into a viable business option. What this means for businesses is that they will need to keep on top of these offerings and figure out how to best leverage their content.

These are just five social media trends for the coming year. Have you identified any more? What do you think will be the biggest change to social media in 2013? We're interested to hear your thoughts.

Social media has become an integral part of many of the younger generation's lives. They see it largely as an extension of themselves; a cornerstone to their personal identity. Because of this, many feel that they should be able to access social networking sites while at work, often complaining when they can't. Is this such a big deal? A recent report says maybe.

The report, published this past summer by Kelly Services reported on social media in the workplace, and highlighted findings and opinions from three major regions: The APAC (Asia Pacific), The Americas and the EMEA (Europe, Middle East and Africa). Below are some interesting results on the use of social media in the business environment.

Social media at work by region Social media and it's use in the organization is a hot-button topic. Many argue that by allowing employees to access it at the office, they will spend all day surfing their personal accounts and not doing any work. The study found that an average of 30% of employees across all regions feel that it's ok to access their personal accounts while at work. Interestingly enough, the APAC has the highest percentage (48%) of users who think social media access at the office is acceptable, while The Americas had the lowest (16%).

Social media use at work by generation Going a little deeper into the use of personal social media accounts at the office, the survey breaks down the numbers by generation. Not surprisingly, Gen-Y (36%) are the most inclined to think it's acceptable to access social media while at the office. What is interesting about this is that 30% of Gen-X also think it's fine to access these services while at work.

These statistics go to show what most people already know: Younger generations are more embracing of social media. This does run counter however to prevailing thought that all Gen-Y and X want to do, and think it's okay to do, is access social media in the workplace.

Impact of social media on productivity Experts are always saying that social media can help improve productivity in the office. While this may be true, the study found that over 40% of respondents find that social media hampers productivity in the office.

You might predict that Gen-Y, with their higher levels of embracing social media, would think drastically different from other generations. However, the findings say otherwise: 49% of Baby Boomers, 44% of Gen-X and 40% of Gen-Y believe social media hinders productivity.

Impact of social media on work/personal relationships Look a little deeper at the downsides of social media in the report and you find that slightly lower than half of all respondents, regardless of age or location, feel that mixing work and pleasure connections can cause problems in the workplace.

What do the numbers mean? By themselves, the numbers really confirm what we already know - social media is important but the way it's used and viewed differs enormously. Put the findings from the survey together and an interesting picture emerges. The acceptance of social media is growing, and will continue to do so younger more social media savvy generations join the workforce. Social media may be a main form of communication outside of the office, but when it comes to personal use in the office, the majority are not as comfortable with it.

While use and acceptance is growing, this report's findings highlight that many employees still feel that social media is more of a hindrance than an improvement to the working day. This is interesting, because a decent percentage think it's acceptable to log onto such sites in the office, while arguable knowing it causes a decrease in productivity. This is a conundrum all businesses are facing: Do we allow social media to blur the lines between work and life, or resist it? Look around, it's plain to see it's creeping into work and being met with mixed results.

The question this report raises, and doesn't answer, is whether social media and its use by employees at work for personal reasons is a good idea. The truth of the matter is social media isn't going away and reports and findings like these emphasize a need to understand how people embrace and use these platforms. From this understanding it's essential to develop policies that everyone feels comfortable with. Above all, it shows large differences of opinion which indicates a real need for flexibility.

We'd like to know what your thoughts are on social media and how it's currently used in your office. Do you embrace or resist? Let us know.