Customizing search results for your brand

Customizing search results for your brand

For businesses of any size, getting on the first page of Google search results is important to drive traffic to the website. Although most search engine optimizers will focus more on getting organic results, the limitation of this approach is that it only reaches users looking for a particular service and not your specific brand.

How VR helps with business growth

How VR helps with business growth

Most people tend to think that the concept of virtual reality has a place with The Jetsons family, but not so much at the office — think again. Recently, more and more businesses are exploring ways they can mesh virtual reality with daily business operations to possibly help benefit customer service and even employee satisfaction.

Updated Office 365 works with guests

Updated Office 365 works with guests

The cloud has made it easier for people, businesses, and companies to interact and collaborate. And one of the best productivity tools on the market is Microsoft Office 365, which is making it even simpler to store, organize and share files online. Thanks to its newest update, you can enjoy all these functions when working with teammates, business partners, and customers outside of your organization.

VMware’s Project Goldilocks: what is it?

VMware’s Project Goldilocks: what is it?

Almost every day, the virtualization industry takes a giant leap forward. Although this industry has been reserved for only the most technologically advanced of businesses over the years, it’s spreading like wildfire with advances in cloud computing.

9 essential cybersecurity phrases

9 essential cybersecurity phrases

As with all technology, trendy phrases come and go with the passing of every IT conference and newly released virus. And when dealing with cybersecurity, keeping up with them all can mean the survival — or demise — of a business. If you’re looking for a list of the industry’s most relevant terms, you’ve come to the right place.

The best Chrome function you aren’t using

The best Chrome function you aren’t using

Back in 2013, Google released a tiny HDMI device to widespread praise. No bigger than a run-of-the-mill flash drive, Chromecast allowed you to broadcast certain applications from your desktop or smartphone screen to your TV. Considering how easy it was to set up, and the $35 price tag, we didn’t think it could get any better than that.

Improve networking with LinkedIn Alumni

Improve networking with LinkedIn Alumni

How many times have you heard the saying “It’s not about what you do but who you know”? — probably too many to count. Regardless of whether that’s your current business mantra, it’s hard to ignore the advantages of tapping into your network.

4 Lessons to learn from Delta’s DR failure

4 Lessons to learn from Delta’s DR failure

Delta is paying big for the IT outage that occurred last month: millions of dollars in damages, 2300 cancelled flights, and significant reputational damage. Despite the harsh cut to the airline’s bottom line, Delta will probably still survive. But the real question is this: Can your business survive after long periods of downtime? A natural disaster, power outage, or successful hack can be the downfall of many small- to medium-sized businesses.

Enhance your next Powerpoint presentation

Enhance your next Powerpoint presentation

Many suffer from glossophobia, the fear of public speaking. Reasons vary, from traumatic childhood experiences to the inability to imagine your co-workers in their underwear. Enter Microsoft PowerPoint. This program helps visually depict a presentation, whether it be for a class project or a boardroom meeting, or to convince parents to buy your first car.

VMware releases security patches

VMware releases security patches

Sometimes technology solutions seem safer merely because they’re not widespread enough to be a lucrative target. Although increasingly popular, virtualization’s resilient protection protocols and low adoption rates tend to offset the cost vs. benefit considerations of creating an exploit.